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Wednesday 06 March, 2013

New Balance picks MullenLowe to handle creatively-driven global

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New Balance, a global leader in athletic performance footwear, apparel, and lifestyle streetwear, has selected MullenLowe PR, a creatively driven global PR agency, as its new PR agency of record following a competitive review of agencies. New Balance and MullenLowe PR have started working together, effective immediately, with plans underway for new product introductions, sponsored athlete programs, and special event activations.

MullenLowe PR will support New Balance across a multitude of product categories, including running, basketball, baseball, tennis, lifestyle, and more. The relationship with MullenLowe PR builds upon an existing one New Balance has with MullenLowe Mediahub, a sibling agency that has been responsible for media planning and buying for New Balance since 2018.

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